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Podcasts Chat's What (S)he Said Episode 2
How to Connect Better with Students Through Personalized Communication Strategies
About the Episode
The what's what...
One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use <First Name> or <Program of Interest> personalization tokens, but actually communicate to prospects where, when, and how they wish to be engaged. On this episode of Chat’s What (S)he Said, Zach and Nicole break down several frameworks for communications segmentation and discuss when and where to use email, texting, chatbots, and video SMS within your overarching comm flow. As always, you can expect decent storytelling, good insight, great ideas, and a heck of a lot of fun from this conversation between two of your favorite enrollment marketing nerds.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Bringing global marketing experience in both B2B and B2C industries to Mongoose, Nicole Gates is a Director of Marketing with chops. While results are the ultimate goal (and she moves the needle like a Chuck Berry guitar solo), Nicole guides Mongoose's team with grace and poise. Tactical, strategic, focused — these are the stickers on her Trapper Keeper, and Mongoose is lucky to have her at the reins.
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Mongoose
A Conversational Software Company
Want a better way to connect with your students, alumni & prospects? Mongoose is dedicated to improving communication between schools and their students by providing smart, automated products that personalize the student experience. Mongoose’s market-leading conversational software is designed specifically with higher education needs in mind. Now you can engage, build connections, and stand out from your competition - without needing to scale your team. Meet students where they already are with our premier texting platform, Cadence, or easily deliver instant, personalized engagement to each website visitor with our AI conversational chatbot, Harmony.
learn moreChat's What (S)he Said
Chat’s What (S)he Said is a special podcast series and collaborative conversation between Zach, Founder of Enrollify and Nicole Gates, Director of Marketing at Mongoose — a conversational software company that specializes in helping colleges and universities improve communication with students. Each month, tune in for fresh ideas for communication strategies and tactics that attract, engage, and delight Gen Z.
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