Confessions of a Higher Ed CMO

Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.

Transformation has been a hallmark of Jaime Hunt’s career. In her more than 18 years working in higher education, Jaime has proven herself to be a strategic, entrepreneurial, and innovative leader. Advancing higher education communications and marketing and – as she says – “busting silos” to achieve business objectives are her passions. Jaime is currently the vice president for university communications and chief marketing officer for Old Dominion University – her third vice presidency. Prior to joining the ODU family in 2022, she served as vice president and chief communications and marketing officer at Miami University (Ohio) and vice chancellor for strategic communications and chief marketing officer for Winston-Salem State University. She has also served in public relations, marketing, digital strategy and media relations leadership roles at three other institutions. Jaime holds a bachelor's degree in journalism from the University of Minnesota and a master's degree in integrated marketing communications from West Virginia University.