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About the Episode

The what's what...

Amid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing Officer at a public university in North Carolina to a chief of staff role in local government. 

Takeaways include:

  • How to evaluate if it is time to change industries
  • How to market yourself to a new sector
  • How to sell your experience to potential employers
  • Ways to evaluate opportunities to ensure they align with your values

Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience.  Learn more about how you can get Nectir on your campus here

Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jaime Hunt

Host

Jaime Hunt

Transformation has been a hallmark of Jaime Hunt’s career. In her 17-plus years working in higher education, Jaime has been part of four university rebrandings, five website redesigns, and in the development of an integrated marketing communications model at two institutions. She has extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. Jaime is currently the vice president and chief communications and marketing officer for Miami University of Ohio. Prior to her current role, Jaime served in marketing and media relations leadership roles at Winston-Salem State University, Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. Throughout her career, Jaime has been a highly visible leader with volunteer service for a number of professional organizations, including the Council for the Advancement and Support of Education, HigherEdWeb, the College Communicators of the Carolinas, and the Women’s Fund of Winston-Salem. She has presented at regional, national, and international conferences on a wide range of marketing communications topics. Her work has earned more than 40 industry awards. Jaime holds a bachelor's degree in journalism from the University of Minnesota and a master's degree in integrated marketing communications from West Virginia University. She and her husband, who also works in higher education communications, reside in Oxford, Ohio, with their two dogs and a tortoise.

Jodi Phelps

Interviewee

Jodi Phelps

Jodi Phelps is the City of Fayetteville's Chief of Staff. In her role, Phelps develops enterprise-wide solution processes and performance results; provides highly responsible and complex administrative support to the City Manager; provides strategic planning; policy development, strategic communication, organizational performance management, project management and continuous improvement and promotes accountability and consistency in reporting across all organizational levels.   Additionally, Phelps oversees media relations and strategic internal and external communication and marketing plans, ensuring they align with goals and objectives in the City’s Strategic Plan.  Phelps brings more than 20 years of experience in communications, marketing, and organizational leadership. She joins the City from UNC Pembroke, where she served as the Chief Communications and Marketing Officer since 2016, driving brand awareness and the school’s reputation. Before UNC Pembroke, she had a successful career in association and non-profit management, serving as the Chief Operating Officer for Action Pathways, Inc. in Fayetteville. While there, she also served as the agency Advancement and Communications Director. Phelps earned a Bachelor of Arts degree in Communication and History with a minor in Art History from Mercer University. She also holds a Master of Business Administration degree from Thomas University. 

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