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About the Episode

The what's what...

There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. 

Key takeaways from from this episode include:

  • What is a marketing maturity model and why is it valuable?

  • How to build a high-performing team of marketing professionals

  • How to create your own maturity model

  • How to create a vision that a team can embrace

  • Ideas for addressing the challenges that get in the way of moving forward

Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience.  Learn more about how you can get Nectir on your campus here

Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jaime Hunt


Jaime Hunt

Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.

Jamie Ceman


Jamie Ceman

Jamie Ceman is the Vice President of Strategic Marketing and Communications for Chapman University. Jamie began her role as vice president on February 6, 2018. She came to Chapman with 20 years of marketing and digital experience in both the public and private sectors. Prior to joining Chapman, she served as the Assistant Chancellor of University Marketing and Communications at the University of Wisconsin – Oshkosh. Originally from the Midwest, Jamie’s career includes e-business consulting in the private sector and e-commerce marketing for two national brands prior to entering higher education in the University of Wisconsin system. She is the recipient of numerous professional awards, including recognition from the Association of Marketing and Communication Professionals (Hermes and MarCom Awards) and the Council for Advancement and Support of Education (CASE) Circle of Excellence. In fact, Jamie and her team at Oshkosh were the first-ever winners of the American Marketing Association’s Higher Education Marketer of the Year Award in 2012. At Chapman, Jamie leads the continued evolution and roll-out of the University’s branding strategy to continue the push to national and international stature for the institution. An alumna of the University of Wisconsin – Oshkosh, Jamie earned a bachelor’s degree in business administration with an emphasis in management information systems. She also holds a master’s degree in integrated marketing communications from West Virginia University.

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