The Great Resignation and Employee Engagement

Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.

Kevin McClure is a Murphy Distinguished Scholar of Education and associate professor of higher education in the Department of Educational Leadership at the University of North Carolina Wilmington. His teaching, writing and speaking focus on helping leaders create caring colleges and universities that prioritize employee wellbeing. A contributor to EdSurge and The Chronicle of Higher Education, Kevin is one of the nation’s leading experts on higher education leadership, management, and finance. He is the co-founder and director of public engagement for the Alliance for Research on Regional Colleges, a research center housed at Appalachian State University with the mission of increasing appreciation for and understanding of regional colleges and the communities they serve. Kevin earned both his M.A. and Ph.D. in international education policy from the University of Maryland, College Park. He earned his bachelor’s in history and Spanish language from the University of Richmond.