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About the Episode

The what's what...

In this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist the pandemic, but the pressures of COVID-19 have caused many people to reconsider their careers and their work-life balance. Retaining talented team staff while competing with fully remote jobs is one of the top challenges facing higher ed CMOs in the new abnormal. In this episode, Jaime and Kevin discuss:

  • What is causing people to change careers and leave higher education
  • How to address those challenges and retain talented team members
  • The impact of COVID-19 on employee engagement and community 
  • How to unpack assumptions around remote and hybrid work and develop stronger strategies to keep team members engaged
  • Ways to improve workplace culture
  • The importance of actions aligning with values

In this wide-ranging conversation, Jaime and Kevin also talk about the enrollment cliff, non-traditional student recruitment, and lessons learned from the pandemic about online education.

Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience.  Learn more about how you can get Nectir on your campus here

Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jaime Hunt

Host

Jaime Hunt

Transformation has been a hallmark of Jaime Hunt’s career. In her 17-plus years working in higher education, Jaime has been part of four university rebrandings, five website redesigns, and in the development of an integrated marketing communications model at two institutions. She has extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. Jaime is currently the vice president and chief communications and marketing officer for Miami University of Ohio. Prior to her current role, Jaime served in marketing and media relations leadership roles at Winston-Salem State University, Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. Throughout her career, Jaime has been a highly visible leader with volunteer service for a number of professional organizations, including the Council for the Advancement and Support of Education, HigherEdWeb, the College Communicators of the Carolinas, and the Women’s Fund of Winston-Salem. She has presented at regional, national, and international conferences on a wide range of marketing communications topics. Her work has earned more than 40 industry awards. Jaime holds a bachelor's degree in journalism from the University of Minnesota and a master's degree in integrated marketing communications from West Virginia University. She and her husband, who also works in higher education communications, reside in Oxford, Ohio, with their two dogs and a tortoise.

Kevin McClure

Interviewee

Kevin McClure

Kevin R. McClure is an associate professor of higher education at the University of North Carolina at Wilmington. He’s also the coordinator of the Education Doctorate Program in higher education leadership there, and an expert on higher education finance, management and leadership. 

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