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About the Episode

The what's what...

We have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Jaime talks to Carrie Phillips, CMO at the University of Arkansas at Little Rock, about her dissertation research into the looming enrollment cliff and ways that institutions can prepare for it. In this episode, Jaime and Carrie discuss: 

  • Carrie’s research on the enrollment cliff and how campuses are preparing for it – or not 
  • The challenges facing higher education if institutions do not embrace change
  • The critical role that marketing plays in helping the universities we serve survive – and thrive
  • How university organization structures can be a roadblock to success
  • Why a CMOs voice at the table is critically important when evaluating new programs and pricing

Confessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience.  Learn more about how you can get Nectir on your campus here

Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jaime Hunt

Host

Jaime Hunt

Transformation has been a hallmark of Jaime Hunt’s career. In her 17-plus years working in higher education, Jaime has been part of four university rebrandings, five website redesigns, and in the development of an integrated marketing communications model at two institutions. She has extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. Jaime is currently the vice president and chief communications and marketing officer for Miami University of Ohio. Prior to her current role, Jaime served in marketing and media relations leadership roles at Winston-Salem State University, Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. Throughout her career, Jaime has been a highly visible leader with volunteer service for a number of professional organizations, including the Council for the Advancement and Support of Education, HigherEdWeb, the College Communicators of the Carolinas, and the Women’s Fund of Winston-Salem. She has presented at regional, national, and international conferences on a wide range of marketing communications topics. Her work has earned more than 40 industry awards. Jaime holds a bachelor's degree in journalism from the University of Minnesota and a master's degree in integrated marketing communications from West Virginia University. She and her husband, who also works in higher education communications, reside in Oxford, Ohio, with their two dogs and a tortoise.

Dr. Carrie Phillips

Interviewee

Dr. Carrie Phillips

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. She successfully defended her dissertation from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also a member of the District IV Cabinet for CASE and UCDA. She frequently presents at CASE and UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

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