Choose Wisely-Assessing, Eliminating, and Implementing On-Campus Software

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Erin Finn is the Sr. Associate Provost for Enrollment Management at Thomas Jefferson University. She has 25 years of experience in higher education and previously worked at Drexel University and La Salle University, among other institutions.

Richard Graham is the Director of Enrollment Strategy & Communications at Thomas Jefferson University. In his role, Richard leads efforts related to application generation and the development of communication plans designed to convert first-year, transfer, graduate, and international students through each stage of the enrollment funnel. He also oversees the development of all enrollment-specific assets utilized to create demand for Jefferson’s academic programs. His professional interests include business process development and improvement, communication strategy, customer relationship management (CRM) implementation, data analysis, marketing, project management, social media strategy, and team development. Richard holds a Master of Education in Educational Leadership with concentration in Higher Education from Temple University and a Bachelor of Science in Communication/Public relations from Slippery Rock University of Pennsylvania.