Hard Right Turn — Handling Those Pesky Mid-Stream Decisions During CRM Implementation

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Dr. James Coker is currently serving as interim Assistant Dean for Admission and Enrollment Management effective October 1, 2021. James brings a wealth of expertise and experience to this position, including a deep knowledge of Banner, TargetX, recruiting, and admissions best practices from his current position as Senior Associate Director of Admissions Operations and Interim Associate Director for Freshman Recruitment.