Packard’s Law, StormWater Management, and CRM Competencies — Getting First Things First in a CRM Implementation

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Brad Camilleri is the Director of Marketing Strategy and Client Services at Biola University, a Christian university in Southern California. His sixteen years of higher ed enrollment experience began as an Admissions Counselor at Asbury University in Kentucky and have included years overseeing freshman, transfer, and international student recruitment. For the last seven years he has overseen Admissions Marketing, during which time he led the implementation and management of his university's CRM. Brad is kept on his toes by his two children, Elliott and Eden, and is kept in line (mostly) by his wife, Christa.