Skip to content

About the Episode

The what's what...

Peter Drucker, the great leadership guru, once said that “culture eats strategy for breakfast.” As you may know, there is certainly some culture to both introduce and overcome in the process of implementing a CRM on campus.

In this episode, Mickey and Jamie sit down with Julie Hummel and Mike Bittle, two friends and fellow CRM implementers from the north (yes, I mean Canada). Mike and Julie have been implementing for a while now…and they have encountered some struggles (it’s an implementation after all). BUT, they are seeing the tides start to turn. They are seeing early signs of campus adoption and are wondering what it will feel like when the implementation process (at least the part that involves the vendor) is wrapped up. 

Settle in to collect the insight from their firsthand experience about what they could have done differently, which markers (e.g. the red barns) they could have been looking for to see that their process was off track, and what it’s been like to see more and more tech independence from their team of first-line users.   

This episode might save you from making a u-turn at some point!

About the Podcast

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason

Host

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Julie Hummel

Interviewee

Julie Hummel

Julie Hummel is the youngest daughter of British parents who left their families and their homes and courageously emigrated to Canada in the late 60’s looking for opportunity and a better life. Their family philosophy of loyalty, commitment and hard work has framed her approach to her career and how she has raised her own family in Waterloo, Ontario.  Julie has been working in Higher Education for over 25 years committed to helping students find their fit at the right institution and setting the stage for their success and growth. Currently, Julie leads a team of professionals in Admissions & Recruitment at Wilfrid Laurier University well known in Canada for Inspiring lives of Leadership and purpose. “Working at an institution where your personal values are reflected in institutional values makes coming to work every day a real pleasure” Julie's team recently introduced transformational change at Laurier with the implementation of a CRM to serve undergraduate admissions, recruitment and marketing activity. “We are building a future proof solution that can respond to change as rapidly as we want to introduce it and as rapidly as the world around us demands it!”

Michael Bittle

Interviewee

Michael Bittle

Michael Bittle is the Manager: Marketing and Communications Strategy at Wilfrid Laurier University. After graduating in 2009, he took a 3-day temp gig at Laurier that evolved into a rewarding 10+ year career in higher education. His career is highlighted by multiple learning curves throughout seemingly unrelated roles including academic administration, marketing and communication, process improvement – and, most recently – a successful CRM implementation. He is excited to bridge these distinct experiences to engage with future Laurier Golden Hawks.  

Keep Growing With Us

Join 3,000 other enrollment marketers in wrestling with ideas that will reshape higher education.