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    About the Episode

    The what's what...

    It’s a pretty well known fact that CRM technology is usually pretty far behind in the higher ed space (when compared to other industries).  That’s the bad news. BUT, 2022 represents a new beginning…a season when we can all move beyond theory and into expanded practice.

    In today’s show, Jamie and Mickey frame up what the next few shows are going to look like as the team at CRMprov uses 2022 to explore the CRM functionalities and technologies that are currently used in other industries.  Why do that? You’ll need to listen to hear all the reasons : ). We’re doing this exploration to better understand how higher ed can bring these practices into our field/space at a much faster pace, at scale. 

    From marketing service providers to non-profit organizations and maybe even some conversations with B2B or B2C retail - they all use different tools within their CRM.  And the CRMprov team wants you and your team/institution to gain from what these other industries are already doing! 

    About the Podcast

    Mickey Baines

    Host

    Mickey Baines

    Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

    Jamie Gleason

    Host

    Jamie Gleason

    Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

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    Join 5,500 other marketers and enrollment managers in wrestling with ideas that will reshape higher education.

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