Skip to content

About the Episode

The what's what...

CRMprov re-cap - In the year 2022, the crew at CRMprov has reached into other verticals that are heavily invested in CRM technology, but might be doing things differently than we have done in higher education. We are learning a lot through this - and gaining a lot of insights with this. 

Mickey and Jamie get the wonderful opportunity to sit down with Amanda Scott. In her role as Senior Manager of Strategic College Programs and Initiatives at Be The Match, she’s involved in a lot of campaigns - and this means a lot of CRM activity. AND as a former higher ed professional, Amanda has the added benefit of understanding how many higher ed institutions have used (or not used) their CRM.  

In this episode, you’ll get to hear how this national non-profit organization (1,500+ employees) uses CRM in ways that are different from those in Higher Ed.  Amanda also talks about how the CRM is used differently across different organizations within the company - while still being optimized and maintaining a high level of data security.

A fair warning, though, the episode is definitely filled with outbursts of laughter and a good amount of fun!  Enjoy the ride.

About the Podcast

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason

Host

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Amanda Scott

Interviewee

Amanda Scott

Amanda Scott, M.A.Ed. is the Senior Manager of Strategic Programs and Initiatives for Be The Match. For the thousands of people diagnosed every year with life-threatening blood cancers like leukemia and lymphoma, a cure exists. Over the past 30 years Be The Match ® , operated by the National Marrow Donor Program ®  (NMDP), has managed the most diverse marrow registry in the world. Working every day to save lives through transplant.  Amanda joined the Be The Match registry at her undergrad Appalachian State University and later was called to become a blood stem cell donor in 2013 to a leukemia patient in England. She shifted her career in 2020 to follow her passion, utilizing 15 years’ experience in higher education administration and consultancy, to forward the mission of enrolling young-diverse members to the registry. If you have not joined the Be The Match registry, text Scott to 61474 to learn more. You could save a life, too!

Keep Growing With Us

Join 3,000 other enrollment marketers in wrestling with ideas that will reshape higher education.