Untapped Potential: The Role of Data Science in Higher Ed and What You Can Do at Your Institution

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Brad Weiner is the Director of Data Science at the University of Colorado Boulder. Over the last two decades, Brad has served in a variety of higher ed capacities both on campus, and at a private sector ed-tech consultancy. In his spare time, he enjoys building pointless data side projects, hanging out with his family, and eating tacos. You can contact him via Twitter @brad_weiner.