Misplaced Light Switches and Orchestra Music - Who's Managing Your CRM Success?

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Emily has been in Ed Tech since 2004, working for companies that build software for admissions offices at colleges and universities. She began her career with George Dehne and Associates, a higher ed consulting and services group. Then, as the second employee at admissions software company Fire Engine RED, Emily helped build, implement and support module-based admissions software, student Search and their proprietary CRM. Emily joined TargetX at the beginning of 2015 with a focus on client success and client retention. She works to help colleges and universities to find solutions that increase their efficiency and effectiveness and strives to ensure that our clients truly see value in TargetX's products and services. She lives with her spouse and two young kids in scenic Jackson, Wyoming.