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About the Episode

The what's what...

Fall is right around the corner. With the recent delta variant flare-up, colleges and universities are preparing for student arrivals on this point, anyway. The major difference this fall is that most of these institutions have been planning to go back to in-person learning.

In this episode, Mickey and Jamie take a look at how campus leaders can react to the potential issues that might face them on campus this fall.  Whether it’s contact tracing or communicating with resident students or program majors, we discuss how campus leaders can assemble a top-notch team in order to respond using relevant data points.

Looking down the road, we also take a quick glance at how data collected during this recent health crisis could be leveraged in such a way to make the overall enrollment process more seamless. Go get that refill on your coffee cup, put away your spreadsheet (at least for the next 20 minutes) and let’s make your process better together!

About the Podcast

Mickey Baines


Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason


Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!


CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!

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