Here’s How ChatGPT Can Make You More Efficient

Full Transcript

[00:00:00] Shane Kehl: It's Friday. Energy is high, and we're ready to dive in. I'm Shane Keel, chief Entertainment Officer at Enroll Fi, and every other week, Mickey Baes and I will discuss how institutions can take high level strategies and tactics and implement them into their enrollment marketing strategy in a practical way, grab your coffee, open your notes.

[00:00:18] It's time for Fanatical Fridays.

[00:00:34] Hello and welcome to episode 62 of Fanatical Fridays. I'm here with Mickey Banes, as always, Mickey, how are you? 

[00:00:45] Mickey Baines: Um, we rec, well, this is fanatical Fridays. We, we record on a Friday. I'll say, therefore it is a Friday, but it feels like a Tuesday. Been traveling on for a while. I've, this is the first time I've traveled on back to back trips, um, since before the [00:01:00] pandemic.

[00:01:01] and anyone that communicates with me directly via email would've seen that in my out of office. I always leave some kind of cutesie out of office other than I am not here. Wait, three days. Um, yeah. Uh, and, and so this is the first time since really 2019 when I had to do back-to-back trips. Now, This one was a vacation and one was a work trip.

[00:01:19] But I got home, uh, really, really late Monday night, early morning, Tuesday morning, was home for 45 minutes, unpacked repacked, left for an airport, uh, and went out to a conference, um, to, to speak, uh, and be a part of a panel and got home. But it's been a fast week. Uh, would like to go back in time and yeah, get more things done, but it, it is Friday, and we'll appreciate the.

[00:01:46] Shane Kehl: I think many people can probably relate to that, and I think that's, Maybe a loose segue into, but maybe a good one into our topic today, which is chat g p t and thinking about work and getting work done faster and more efficiently. And yes, [00:02:00] uh, chat, g p T has certainly, you know, taken over the social media news cycle for sure.

[00:02:05] And it's kind of all the rave in a bunch of different, uh, categories, industries, um, pretty much everything. And so thinking about chat, G P T, I'd love to know your rough experience with the tool. How much have you messed around with it? Where did you maybe. , where did you end up? Where are you today? Um, and give us, you know, a little, a little sense of that and what you've maybe learned in, in playing around with the tool a little bit.

[00:02:28] Mickey Baines: So I, I, I have experimented, uh, several times at this point with it. Um, some professional stuff, some personal stuff, some blended, uh, use cases. Um, I have it up on my computer now to, to help remind me what I've done with it, um, and. . I can give you some examples and I think maybe a little later we can come back to these and, and, and talk more detail about them.

[00:02:51] But I'll give you some examples. Um, some and, uh, and some of these came back with good results, some of them did not. Mm-hmm. , um, I [00:03:00] asked J G P T to talk to me or explained to me about c r m integrations. Hmm. Um, I've asked it to write a job. I've asked it to find, um, three last minute New York City hotels that are five star or above that have vacancies.

[00:03:22] Not because I stay at five star places, just I was testing it to see what it has, uh, and uh, just today. . Um, two things. First one's not something I've done, but something I came across that I shared on LinkedIn and anybody that follows me on LinkedIn would see it, found this, um, video Ryan Reynolds, that Ryan Reynolds, um, doing an ad for his company meant mobile who asked G P T to write the script for it.

[00:03:50] So I shared that video in there. Go see that video. It's, it's a, it's two minutes and it's, and it's funny and. And so that actually gave me the idea, and this is I think, really [00:04:00] relevant for all the listeners. Um, I asked it, let me pull up specifically what I asked Chad, g b t. Can you write a college application essay that talks about the life of Mickey baes?

[00:04:13] Includes a joke and has a warm, sincere ending. Now, I think. , we can come back and talk about why I asked those particular things, but I thought it would be fun to maybe share the screen so people can actually see it. Cuz this is a video podcast, but I'm gonna read it, um, for those who are only listening.

[00:04:33] Uh, and then I think, Shane, you said we can share this on the enroll I, um, yes. Episode page. So you'll see it. So let me share the screen and now I'm gonna read this. This is the college essay that chat, g p t wrote for me. When I think of someone who has truly lived life to the full. Mickey Baes immediately comes to my mind or comes to mind.

[00:04:53] Sorry. I first met Mickey when I was a sophomore in high school, and he was already a legend on our campus. He was the kind of [00:05:00] person who could make anyone laugh, and he was always up for an adventure. Mickey was born with a rare genetic condition, not true, by the way, that left him a shortened lifes. Left him with a shortened lifespan, but he refused to let that hold him back.

[00:05:16] Instead, he lived every day as if it were his last. He traveled the world, tried every kind of food imaginable, and even learned how to skydive. Watching him live his life so fearlessly inspired me to do the same. One of my favorite memories of Mickey is from our senior year of high school. Our school was holding a talent show and Mickey decided to.

[00:05:39] He got up on stage and started singing a song, but halfway through he suddenly stopped and shouted, wait, this is terrible. Then he ripped off his shirt to reveal a Superman costume underneath and started dancing to I Will Survive. The audience wasn't hysteric, and I remember thinking I had never seen anyone so fearless.

[00:05:59] Mickey passed [00:06:00] away shortly after we graduated from high school, but his memory has stayed with me. All these. , whenever I'm faced with a difficult decision or a scary situation, I think of Mickey and how he would've approached it. He lived his life with such warmth and sincerity, and I strive to do the same In many ways.

[00:06:17] I feel that I owe it to Mickey to make the most of my own life. That's why I'm applying to your college. I want to continue to learn and grow, and I know that your school will provide me with the opportunities to do just. I also believe that I can contribute to your community in meaningful ways just as Mickey did for our high school.

[00:06:37] In closing, I'll leave you with one of Mickey's favorite jokes. Why did the tomato turn red? Because it saw the salad dressing . I know that Mickey would've loved to share that one with you. Thank you for considering my application, and I hope to hear from. I don't know. What are your thoughts? What are your immediate thoughts when you hear 

[00:06:56] Shane Kehl: that?

[00:06:57] It started off a little bit like a eulogy and then [00:07:00] ended, yeah, a little more college application E, but, and obviously not the most accurate, but I think it's a good example of. How much the prompt matters in kind of what you get out of it. And you know, it goes a little off guard and pulls in some incorrect information.

[00:07:14] So you can't just take Ja g p t as gospel. Otherwise, I don't think we'd be doing this podcast together. Cuz according to this, you have a genetic disorder and you're dead. But That's right. 

[00:07:22] Mickey Baines: Alright. P Mickey. In fact, my team, as I shared this with my team, uh, do a lot of good jokes and, and means and gifts that were, uh, shared by them on it.

[00:07:31] Um, yeah, and to be clear, . I don't, I think it just made this story up. But what I will say, um, that is accurate in this, um, I was in a talent show my senior year of high school. I won that show. Um, I did not sing and I did not dance. I did an impersonation of our high school principal. Yeah. Uh, uh, but I, but it's, it got that part somehow correct.

[00:07:57] Um, you know, [00:08:00] I've not, I've not tried every food and manageable. I like food as well, but it was just interesting to. and wonder, did it just somehow by coincidence talk about a talent show? Or did it somehow find real information about various Mickey Bains in the world? Right. And pull that together. I will also tell you that I gave it the prompt and it generated this essay, uh, in a matter of 20 seconds, 30 seconds tops.

[00:08:23] Yeah. Um, was what it took for it. And you can see it as it's writing it out feverishly. Mm-hmm. . Um, but that was how fast it. . 

[00:08:32] Shane Kehl: Yeah. Yeah. It is. That is crazy. And I think that's one of the things, you know, a lot of people have, have shared is depending on how much content is out there about you or the person you wanna write on mm-hmm.

[00:08:42] their behalf, it's much easier. Right. If you're somebody who's very prolific with writing all the time, your, your story and your tone is out there, it's. , obviously way easier to kind of craft something around you. Um, yes. No offense to, you know, you, but if Ryan Reynolds did the same thing for himself Yes.

[00:08:57] I'm sure it could craft something very, very [00:09:00] similar to, you know, Ryan's actual experiences Correct. And things like that because there's so much out there. Correct. But, um, yeah, I think, you know, as a, as a random rough start, there's at least something to work with there and, and, um, yeah. That's, that's 

[00:09:12] Mickey Baines: really fun.

[00:09:13] Can you, before two months ago, could you have fathom that you could go into a browser. and give the prompt, can you write a college application essay that talks about a person's name, includes a joke, and a warm, sincere ending, and think that that could produce that. Yeah. Like, yeah. That, that evolution, um, has been happening probably for a while behind the scenes.

[00:09:37] Right, right. But to, to, to think that I could ask a computer a. And, and include things like a joke or, or emotions or feelings like warm, sincere ending and that it could interpret that and develop it to me is pretty amazing. You know, and, and I mentioned earlier some of the other things. [00:10:00] that I had asked it to do.

[00:10:02] So like my integration piece, um, I thought, let me just see. I wanna write a blog cuz that's one of the ways I've seen people talk about it. You're using it to write blogs now. So I put in, you know, some CRM integration challenges and things and, and what I'll say, uh, about that is, When you, if you're looking for like blog purposes, this is my experience, so I've tried several other things since then too.

[00:10:26] Um, I think it can get you started. If you use just what it produces, it's not gonna be effective. I think this would be a good collage application essay because it, it's, it's, it's got some incorrect pieces to it. Uh, but let's just say that the life of Mickey Baes was accurate. Yeah. It's written not like a college student.

[00:10:43] I think it is written like a good high school student would write. . And so I think from that bit, yeah, maybe. But when you think about blog content or other types of things about your institution, What I found in that was it gave me a, a good [00:11:00] piece that was only for me about 40% of the way there. It includes some information that I would not have been able to explain well cuz I'm not an integration specialist.

[00:11:08] Uh, and so what I then took that and, and then I added a whole lot more than doubled it, explained everything that it said and then had to hand it to one of my team members to review and edit, to be sure is accurate. Mm-hmm. , that probably saved us an hour and a half or two hours of time. because otherwise I would've had to have the integration person write it right?

[00:11:29] Then I have to go and review and edit for the marketing purposes and then hand it back to him and say, Hey, did I mess this up so much that it's out of context or incorrect? And it saved us that amount of time probably for that. I've also used it, I mentioned for a job description, and by the way, this is, I'm about to tell you how I used it for a client.

[00:11:45] that I did not charge the client for because it was just too simple. Yeah. They needed a job description. Uh, and I asked Chad g p t to gimme a job description, and it was probably 70% of the way there. Wow. Wow. I think it, uh, it was actually a really good job description. It is. It was not higher [00:12:00] education focused, so I had to go in and rewrite it.

[00:12:02] I moved some sections around how I typically liked them to be, uh, and then, and change it to be sure at higher ed. And, and I said, don't use this, but here's a sample. Yeah. Um, and here's how I got the. To be clear, uh, I gave, I, I credited the tool, you know, I gotta give the right credit where credit's due. Uh, and I did that, but it was very interesting, um, to see that come out and, and I could compare it to other ones I've had on file in the past and dog on, if it's not pretty accurate.

[00:12:32] Yeah. Uh, of looking at that. And so I think there's some good use cases. I think it can get you started when you don't have a starting point. But you still can't go into thinking, oh, I just put a closing into it. You need to verify it, just like it about my life in here. Verify the information and then I think you still need to rewrite it in your words and tone.

[00:12:52] Mm-hmm. , uh, and until you can figure out how to prompt G P T to, to give yourself the tone or give it the tone you really want. [00:13:00] Um, and I think we will learn over time and it probably will improve over. 

[00:13:03] Shane Kehl: Yeah. And that's one of those things when I was first kind of digging around with the tool, you know, I was messing with it for, for personal reasons and then thought like, you know, is this something that could be a school could use, um, to churn out content or even get, you know, small snippets of information that could be added to program pages, whatever it might be.

[00:13:19] And I took, uh, one of our DD agencies clients, and one of their specific graduate programs, and I just entered in the thing, you know, write me a 1000 word, um, blog post on real estate management, the value of getting a master's degree in it, career outcomes once you have the master's with expectations of, you know, salary and roles and responsibilities.

[00:13:43] For someone new into the field and include, I had done a little keyword research include these three keywords, um, as much as possible and it spit out something. That I was, you know, pretty pleased with. I think it just lacked. The tone and style that you would want and the, [00:14:00] and the person, which it's also, you know, so early in the infancy of, of this technology as far as where it can go.

[00:14:07] Um, you know what it spit out, I was shocked by, uh, cuz I was expecting something more bullet point sentences of just like, imagine reading it in a computer voice. And it was, it was pretty good. and just required a little bit of that finessing to add the tone, add more about the university in particular, and then yeah, do need to double check the facts.

[00:14:25] Cause that's one of those things that they've even said, I think they pull a lot of data from maybe 20 20, 20 21. So salary information, you know, sometimes not the most accurate and things like that. But, um, man, if that doesn't save you time, I don't know. . I don't know what's gonna, it feels like you have no excuse to not not be blogging anymore.

[00:14:44] Zach Busekrus: Alrighty. We're gonna play a game, guys. Okay. So first and foremost, get a pen, get a paper, pull out your notes, app on your phone, whatever it might be. Okay? Got it. Great. Alright. What keyword does your website currently rank for? Take a couple seconds, right? [00:15:00] 1, 2, 3, 4. I give you a few, not just a couple. What doesn't it rank for that you think it should rank for?

[00:15:07] Okay. 1, 2, 3, 4. Now, what are a few keyword opportunities that you could be winning on if you just simply tweaked some of your existing website? Copy. Got it. Okay. How'd you do? Ooh. Not so hot. Not sure what you can, what you're currently ranking for or not sure what you could be ranking for. Well, that's okay because our friends at DD Agency want to help you answer all of these questions.

[00:15:32] DD Agency is a higher ed specific marketing technology agency that has conducted countless SEO audits for colleges and universities across the country. In these audits, they detail where you currently. What you could be ranking for, exactly how copy should be tweaked on a website, pages and so much more.

[00:15:50] If this sounds like something that you could benefit from, give the guys a DEI agency a ping and be sure to mention that enroll I sent you to claim a 10% discount on any of their [00:16:00] s e O offerings. So head on over to enroll fify.org/dda SEO o. That's DDA as in DD Agency seo. Or simply follow the link in the show notes below that will guarantee you get a 10% discount off of your audit.

[00:16:15] Alright, head on over to enroll i.org/dd s e o or simply Google DD Agency, find Didi Agency's website and be sure to mention that you heard about them through reify when you request your audit. All right, folks, back to the show.

[00:16:33] Mickey Baines: Producing regular content like you, you should be able to get content out. Again, you still have to do work to add your tone and write, because if everybody's doing the same blog content, uh, it's gonna look very similar. Right? Uh, and, and remember, I think it was the week or two weeks after this launch. The article about the Princeton grad.

[00:16:55] Yeah. Uh, who spent a weekend rewriting code that would help find [00:17:00] and identify if the text was written by chat, G p t. Mm-hmm. . So in a week, I don't know how long it took to create chat G B T, but in a weekend, right? Someone wrote code that with over 90% accuracy could identify and say this was created by the generative programming language, whatever.

[00:17:17] It's like. So, uh, so just keep that in mind and that's why you really. Right. Really need to be sure you're reading this and putting the right tone for it, but imagine if you used to spend four hours writing it and now you're spending two. Yeah. That just doubled your content creation timeline. Mm-hmm. the amount of content in, in, in your timeline.

[00:17:36] So if it's used to be four hours, uh, a month, you know, for a post, now you're getting two posts out in a month. If that was in a week, now that's two a week. You should be able to, you know, think about that from a content. Yeah. Um, yeah, so that's, I felt very, very interesting. Uh, and I think since you know, Shane, you, you mentioned, uh, and queued us up to have this topic several weeks back.

[00:17:59] And, [00:18:00] and also since that time, you know, we are, we're coming off and I think this was really. , you know, to give you context of when we're recording this, uh, like two weeks ago, I think it was the, the mm-hmm. news article about the LSU track athlete, um, with, uh, her n I l name, image likeness, contracts, uh, to promote things was promoting, uh, AI as a way to help her with our college students, not her, to help college students with their homework.

[00:18:26] Yeah. Now, you know, there's some real scary pieces. Um, and that might even scare others on your campus from wanting you to use it for real purposes. Right. Um, because of that concern. But you know, I think, you know, there's, there are danger, there's some dangers in how it can be used. Uh, I think as we continue to evolve, there will be more ways to identify if certain languages is pulled from the internet for professors.

[00:18:52] But, um, it'll be interesting to see how that progresses. You know, before all of this, there was, you know, there are tools like turn it in, um, that, um, [00:19:00] schools use. , um, assess the original, um, assess the content for its originality, uh, and, and kind of determine what likelihood or what portions or percentage of a particular document was fully original versus pulled from some other source without proper, uh, credit.

[00:19:17] So, you know, I think that, we'll, we'll come into this a bit more and we'll see how this plays out for the academic side of things for sure. In the coming. Months. 

[00:19:26] Shane Kehl: Yeah. I think, you know, one of the other things I was thinking about too, of just, it's, it's a different way of accessing information in the day of, you know, almanac and things like that.

[00:19:37] A little, little pre my time. Yes. Um, but then right now, now you have the internet and you have Google. and I can just go look up a stat in two seconds and people, oh, that's cheating. Uh, you know? Right. It's, it's, is this just the next kind of iteration of that on a much larger scale, think scale where it needs to be 

[00:19:53] Mickey Baines: refind more appropriate use of it.

[00:19:55] Right. I'm not saying write my paper for me. Right. Helping you find the [00:20:00] stats and references for your paper. Yep. Um, I, this, I think will, will help. I, I will admit, you know, I, Google was not around when I was in. So I'm dating myself a little bit there, . Um, and, and because I didn't grow up as a native Google search person, um, I, I never fully learned and I'm not always great at getting results, um, the way exact results I want.

[00:20:27] But yeah, I've done much better. with chat G B T and I'm not sure, you know, I don't know if that's has anything to do with my age, the way I like to normally search, but Yeah. Um, but it, it makes me more comfortable finding some things. Mm-hmm. , it makes me think about that more or not. Well, you know, outside of this industry.

[00:20:45] you know, I know Google's working hard behind the scenes to have their own, you know. Yeah. Chat, G B t, uh, tool, what was it called? Bard, I think it's called. Yep. Um, you know, so we'll see how that competes, cuz that's gonna change how we search it. It's absolutely gonna change how we search. I do like the idea [00:21:00] from a college student to using it more appropriately to help you find better, um, more references for some of the material that might be a little more challenging to find in.

[00:21:09] Um, right in Google of. Giving credit where credits due is really important, uh, in that. Right. But, um, yeah. Yeah, 

[00:21:17] Shane Kehl: and that's, I mean, very similar to, you know, I think we went through a fa at least when I, this is probably in high school, maybe for me, or at least this is when I started hearing about it, because you're writing papers more, but like using Wikipedia to, you know, learn about World War II and then just copying and pacing a bunch of stuff in there and being like, I did my paper.

[00:21:34] Right. And it's like, this is the new version of that where it can collect a lot of the raw materials for you. It can. in a format that you could copy and paste and submit, but you shouldn't. Here's why. Like there are, there are layers to the complexity Yeah. And, and the security of it now. But, um, you know, it's, it's very similar of how do we just, how does a, a workaround get put into place where it hands you basically the raw materials you need to write a paper in whatever format, and then you can go and take [00:22:00] that.

[00:22:00] And rather than spending. Flipping through and trying to find information. You have all the information at your disposal. Now it's up to you to craft it in a way that's, you know, personal and customed to how you write, to how you think the flow you want, et cetera. Um, I know some students just want every, every shortcut they can get, but I think the way that this tool will be used best is kind of in that format, um, and reduce again, the redundancy of content.

[00:22:24] switching over to, you know, an enrollment marketer's context too is writing blog content. If you enter a j a pretty vague, you know, give me a blog post about why you should go pursue a degree in Virginia. Right? And it's like, well there are a bunch of other schools in Virginia. What if they use the same prompt?

[00:22:40] You guys are gonna have the same exact blog post. Yes. Um, because you asked this total to spit it out for you and you didn't customize it at all. Yep. You know, people are gonna start getting in some, some trouble for that. So I think that's one thing to, to think. 

[00:22:52] Mickey Baines: very much. Uh, and you know, it's the same thing.

[00:22:54] You, you look, if, if you want, [00:23:00] um, your students to use this appropriately, we should be using it appropriately and again. Mm-hmm. , um, and asking it a prompt, letting it produce a post and then just copy and paste it. That is not you writing, right? Um, right. And so and so, yes, we use it to start something, but then you have to really go through and spend time to edit and make it your own because, you know, it's, you will have duplicated content on the web.

[00:23:26] if you don't do that, that is mm-hmm. , it's gonna happen. You don't wanna be those that are, that are found having that duplicated content. Um, yeah. And so it is really important here that you, uh, think about the prompts, adding specificity to it, and then confirming fact checking and adding your right tone and message to it.

[00:23:44] Mm-hmm. , this is not replacing all the time. It might shorten your time. Um, but it is definitely a tool that, um, can support the work. It just should not be replacing. Yeah. . 

[00:23:56] Shane Kehl: Yeah. So thinking about maybe a couple other ways that, you know, people in [00:24:00] marketing, enrollment, admissions, anybody can really use this, you know, what are some other examples?

[00:24:04] I think one of the things that come to mind for me is like, and I tested this out, um, internally, was with, uh, subject lines for emails. Yes. And for marketing and just thinking, you know, gimme a catchy subject line that's, , you know, 10 words long that invites somebody to an open house and kind of just getting it to spit out a couple things.

[00:24:22] Again, some are good, some are terrible, but it gives you options and at least it's a starting point where you may not even use any of those 10, but you might take them and, all right, let me finesse this one, this one together. A little bit more of this sounds better. I'm gonna run with this, um, where there's a little more, again, not long form content, but you're using it for quicker, more digestible content to help you get started there.

[00:24:41] Any other thoughts on, on ways. , you know, people in in education can use this to really help at really any point, um, you know, in a student life cycle from marketing to admissions to even student success. 

[00:24:54] Mickey Baines: So, uh, I think there, there are several things that we can do. You, I like your idea for this, for the [00:25:00] subject lines.

[00:25:00] Um, I think you can probably use it in other ways, like what are the right keywords? , if I'm looking for factual information to, to include in a post, um, what is the job placement rate of students graduating with a degree in insert degree? The fo. And by the way, keep in mind this is not, you ask it one question, it gives an answer.

[00:25:25] You can have follow-up questions behind it and it goes deeper. Mm-hmm. . And so in that, that's where you might be, you follow with the question, where did you find this information to get some links and sources. Yep, for verification. Um, but finding that type of information that you might have, and again, that might be even in a snippet of something, but it's also then to give you some of that.

[00:25:48] You can also ask it for imagery. So when you're thinking about that, if you're looking for a very specific image that you're trying to have to visualize something, um, you can go into some detail there and ask [00:26:00] for imagery. Now again, you gotta find the source and give credit, but um, if you're looking for something like visual that you don't have, you might be able to do that.

[00:26:08] Um, . And so I think that's gonna be one of those areas that will help support not just marketing content creation, but other mm-hmm. purposes and use cases. Have finding things that you haven't been able to track down before. I mean, I, again, I'm not a great Google searcher, but when I've looked for images in the past, uh, sometimes it might.

[00:26:26] take me 20 minutes sorting three images to find the right one. Yeah. But imagine asking a question, seeing some answers, fine tuning that question three times and next thing you know, it's spitting out a really good an, uh, answer or giving you two or three really spot on images that you're looking for. Um, yeah.

[00:26:42] That with the proper credit you can then use, um, as needed to. 

[00:26:46] Shane Kehl: Yeah. And I, and I think that kind of follow up point again. Why chat gp? Right? The chat component of being able to build upon the search allows you to, I like these, but I want more of this. Like it's, yes, I want it. With a [00:27:00] blue background though, is there anything like that?

[00:27:01] And being able to kind of go with, whereas with Google, you're typing in something, you don't find it. You can add some words onto the end of your search, but that's still like, You can't be entering two paragraphs and you can't enter a follow up to that search. And this allows you to kind of really go through more of an iter iterative process to your search.

[00:27:18] Yes. Um, rather than just a one and done that wasn't it? That's either yes or no. You got the information, then start over. Right. And that's, that's kind of the Google. World things where it's a little bit harder to, um, kind of grow off of an, an original search and, and really kind of 

[00:27:32] Mickey Baines: narrow down what you want.

[00:27:34] And so as of the, this week of this recording, Salesforce, the largest CRM company in the world, announced that they have added a, what is described to be very powerful, uh, chat g p t functionality within their crm. earlier this week. Uh, HubSpot, another CRM company. Um mm-hmm. announced that they have a product called Chats spott.

[00:27:52] Yeah. Um, that can plug into your crm. And so when you think of other use cases, if your CM provider has these tools, I'll just, I can, I haven't seen the Salesforce [00:28:00] one, so I can't talk to that one. I've seen the one that HubSpot does. You can, uh, end that. instead of going and creating a new record in, in your serum, which everybody that on the admission side can do.

[00:28:10] Um, but instead of, you know, clicking new and then typing in first name and going to type in last name, this is mm-hmm. one line, uh, create contact entering the student name. Um, email address, come a phone number, mailing address, and just hit enter and it just populates all this fields like Yeah.

[00:28:30] Information like that. You can ask it. What high school did Shane Keel attend? Mm-hmm. . And it'll pull that in case you need it. Or what's the guidance counselor's name and email address for Shane Keel. Rather than going search for the person finding it, just ask the question and it starts to pull that.

[00:28:45] Yeah. Um, you can, you can say email Shane keels guidance c. , I mean, and it just boom, starts up an email, dear Ms. Smith, right? And then you can type from there. [00:29:00] Um, yeah, you know, all those things that you would have to do one step at a time. Uh, granted, that's