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Podcasts Fanatical Fridays Episode 38
Summer Sessions #2 - How to Decide If and When to Diversify Your School's Advertising Channels
About the Episode
The what's what...
On this week's episode of Fanatical Fridays, Zach and Mickey flesh out a tried and true framework for social media advertising that helps schools of all shapes and sizes generate quality leads (regardless of their media budget).
Furthermore, Zach shares ideas for how enrollment marketers should diversify their marketing channels based on their average annual budget for media buys. Get ready for some specific, tactical tips to up your channel strategy game!
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
Sponsor Spots
We partner with the best, to provide the best information.
Mongoose
A Conversational Software Company
Want a better way to connect with your students, alumni & prospects? Mongoose is dedicated to improving communication between schools and their students by providing smart, automated products that personalize the student experience. Mongoose’s market-leading conversational software is designed specifically with higher education needs in mind. Now you can engage, build connections, and stand out from your competition - without needing to scale your team. Meet students where they already are with our premier texting platform, Cadence, or easily deliver instant, personalized engagement to each website visitor with our AI conversational chatbot, Harmony.
learn moreFanatical Fridays
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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