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About the Episode

The what's what...

In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay.

On this week's episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information.

Get tips, tricks, and loads of ideas on how to better utilize video in your school's brand, marketing, and admissions campaigns. Some ideas include:

  • 1:1 Video admissions nurturing via Goodkind 

  • Asynchronous Q&A's ("How to Interpret Financial Aid," "How to Navigate the Application, etc.) via Loom 

  • Hire a couple of student workers to storyboard 20-30 Instagram/Snapchat stories that you can use over the fall recruitment cycle

  • Develop video-only comm flows to A/B test against email comm flows

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Mickey Baines


Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

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