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Podcasts Fanatical Fridays Episode 41
Summer Sessions #5 - The Future of College and University Websites
About the Episode
The what's what...
On this week's episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and university websites.
Zach outlines a helpful framework for how to think about, audit, and augment the experience your website offers to mirror the experience of being on campus. Furthermore, Zach shares predictions for what the future of college and university website experiences will offer. These predictions include:
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Search will not be ancillary to navigation, search IS navigation
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Video experiences and chat will be the rule, not the exception
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Websites will become more "choose your own adventure" and less "pre-architected"
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CMSes will be controlled by marketing not IT
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Digital experience will see the kind of conversion rates that today's on-campus events do of 40-50%"Ś.and we'll see actual campus visits start converting at higher rates. If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
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learn moreFanatical Fridays
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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