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About the Episode

The what's what...

Zach and Mickey discuss how admissions and marketing professionals should intentionally approach professional development opportunities. How should you decide what sessions to attend at your association’s event? What balance should you strike between tactical and inspirational content? Unlock Mickey’s hacks on how to make the most out of every conference and virtual event in this week’s episode of Fanatical Fridays.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

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