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Podcasts Fanatical Fridays Episode 48
What Admissions Teams Can Learn from the Car Sales Industry about Virtual Recruitment — And How to Optimize Your Error 404 Pages
About the Episode
The what's what...
Stream a dynamic conversation between Mickey and Zach on how enrollment managers can rethink their approach to virtual student recruitment in tandem with a more traditional approach. The duo unpacks how to create content that builds trust throughout a student’s journey from prospect to deposit and how to optimize communications that align with how students find, navigate, and digest information. Also — walk away with tips and tricks for how to make your school’s Error 404 page more dynamic!
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
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Squiz
A Student Experience Platform
Meet Squiz — a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.
learn moreFanatical Fridays
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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