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Fanatical Fridays
Episode 53
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Zach Busekrus
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
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A video engagement platform
Video. You know you need it. You know it’s all but expected from Gen Z. But you’ve got no time, little budget, and your marcomm department is two months late on those new program brochures they promised...so asking them to help with a video? Forget it. But what if video could be as simple as sending an email to a prospective student? Meet Goodkind — an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.
learn moreOn this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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