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About the Podcast
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Fanatical Fridays
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
The Host
Zach Busekrus
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
The Host
Mickey Baines
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
Featured Partners
We partner with the best, to provide the best information.
Want a better way to connect with your students, alumni & prospects? Mongoose is dedicated to improving communication between schools and their students by providing smart, automated products that personalize the student experience. Mongoose’s market-leading conversational software is designed specifically with higher education needs in mind. Now you can engage, build connections, and stand out from your competition - without needing to scale your team. Meet students where they already are with our premier texting platform, Cadence, or easily deliver instant, personalized engagement to each website visitor with our AI conversational chatbot, Harmony.
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Funnelback is a website search and enterprise search platform that combines a powerful machine learning algorithm with a comprehensive insight engine to empower your visitors, customers and team. And we don’t stop at search. Our platform makes deep discovery of information and insights more intuitive and immediate than asking an expert. We’re a team of passionate information advocates.
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DD Agency is a digital marketing agency for higher education with a propensity for marketing technology. They're the only HubSpot Platinum Partner Agency that exclusively serves the enrollment marketing space. Living out their mission statement "We help Davids beat Goliaths" means DD helps clients develop inbound marketing strategies that use content and marketing automation to achieve their enrollment goals. Whether you're looking for a full-fledged, 12-month strategic marketing plan, or just a fresh approach to a blitz campaign, they're the marketing partner you want in your corner! The DD team is guided by 6 core values: treat clients like family, be ridiculously helpful, challenge conventional thinking, treasure transparency, adapt and improve, and "make it fridge-worthy."
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Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
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