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About the Episode

The what's what...

In this insightful episode of The Enrollify Podcast, Zach chats with  Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer.  The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. 

Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he chooses to apply his progressive strategies in the higher education sector. He reflects on his recent content marketing endeavors, highlighting both the successes and the less fruitful experiments. This leads to a discussion about how higher education can enhance its content marketing tactics. 

Finally, Brian shares his provocative and forward-looking views on the future of content marketing. This episode is a must-listen for anyone interested in the evolving landscape of content strategy, especially in the context of higher education.

Learn more about Brian here.

Connect with Brian on LinkedIn. 

About The Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Brian Piper


Brian Piper

Brian Piper has been optimizing digital content performance since 1996. He is the co-author of the second edition of Epic Content Marketing, an international keynote speaker, and an educator. He is currently the Director of Content Strategy and Assessment at the University of Rochester. Brian grew up on a rabbit farm in Dogpatch, Arkansas and now lives in Rochester, New York, with his wife and six children. He is an adventurer and spends his time mountain biking, whitewater kayaking, and teaching wingsuit skydiving.

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