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About the Episode

The what's what...

On episode two of Brand Camp, Zach and Ian get into the nitty gritty of how to create and what makes a killer mission statement. 

Takeaways from this episode include: 

  • Defining the purpose of a mission statements
  • What makes a great mission statement (and a bad one)
  • How to write a mission statement from scratch that doesn't suck
  • How to audit your mission statement and decide if it needs to be  improved
  • Who should be involved when crafting a mission statement 
  • And much more! 

About the Series: 

Brand Camp is made streamable by UNINCORPORATED - a higher education agency committed to building engagement, growing enrollments, and solving major challenges facing universities, schools, and academies. 

Want to learn more about brand manifestos? Check out UNINCORPORATED's FREE Brand Manifesto Workbook

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ian Evenstar


Ian Evenstar

Ian Evenstar is not only one of the most experienced brand consultants and creative directors in California, he is also the founder and CEO of the UNINCORPORATED agency. He serves as the agency's creative strategic director, where he implements his extensive experience in branding, marketing, and design. Ian has over two decades of experience helping business owners, CEOs, and leadership teams grow their brands, launch products and services, and increase the company’s profitability. He is a seasoned director who has led the development of global brand initiatives, national advertising campaigns, and international marketing strategies.

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