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About the Episode

The what's what...

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. 

Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. 

In Episode 1 you’ll get a crash course on what ChatGPT is and why higher ed marketers and enrollment managers should care about this revolutionary tool. You’ll learn:

  •  What technology, systems, and behavior that exist in the market today enable a tool like ChatGPT to provide meaningful value
  • What is generative AI…is it really just magic and robots?  Where is ChatGPT getting its smarts from?
  • Why higher ed marketers and enrollment managers care about ChatGPT and the greater ecosystem of AI tools entering mainstream culture
  • What the smartest, most progressive institutions do today to begin setting up the necessary frameworks for their teams to leverage the power of AI to be more creative, efficient, and effective in their work

Learn more about Element451 here.

Register for the Engage Summit here.   

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Zach Busekrus


Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ardis Kadiu


Ardis Kadiu

Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.

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