About the Episode
The what's what...
In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:
- How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?
- What parallels might exist for our audience of enrollment marketers working to attract and convert the attention of quality prospective students?
- Can you give us a crash course on the role video plays in SEO?
- What does marketing in 2025 look like? What role do you think video will be playing in the marketing mix in just a few years?
Make sure to listen to the episode for insights on the unique value of video as part of your marketing toolkit.
About the Podcast
Widely considered one of the industry's leading enrollment marketing experts, Seth brings over 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education.
Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.
My name is Marcy Dobozy and I am VP of Marketing at Vidyard. Starting out in Product Management and moving through Corp Comms, Product Marketing and Demand Gen my marketing career in tech has spanned nearly 20 years, although you'd never know it from my uncannily youthful appearance. I am most motivated when contributing to outsized company targets and growth. And happiest when building, with my team, towards something even better.
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