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About the Episode

The what's what...

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack?

On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind - an education technology company focused on storytelling through personalized, one-to-one video.

Zach and Kerry discuss how to rethink the student recruitment process and make it more sustainable (just because you need to increase enrollment by 10% doesn't mean you must buy another 10,000 names for your search campaigns).

Tune in for a thought-provoking and timely conversation about the future of personalized communications in higher ed.

About the Podcast

Seth Odell

Host

Seth Odell

Widely considered one of the industry's leading enrollment marketing experts, Seth brings over 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education.

Mallory Willsea

Host

Mallory Willsea

Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.

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Join 5,500 other marketers and enrollment managers in wrestling with ideas that will reshape higher education.