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About the Episode

The what's what...

About the Episode: In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video production companies. They ponder the future of personalized video messaging, SEO strategies, and creative campaign testing in the higher education landscape.

Key Takeaways:

  • OpenAI's Sora: A new AI model capable of generating up to one-minute videos from text prompts, potentially revolutionizing higher education marketing and video production 

  • Impact on Video Production: Insights into how Sora could alter traditional video production methods, emphasizing the increasing value of authentic, real student content.

  • Staffing and Budget Solutions: Discussing how AI-enabled content creation, like Sora, can address higher education's staffing and budget limitations by augmenting content production capabilities.

  • SEO and Personalization Opportunities: Exploring the potential of Sora to enhance SEO strategies with video content and create highly personalized student communications.

  • Creative Campaign Testing: The potential for using Sora to pressure test creative campaigns, providing a valuable tool for non-creatives involved in the marketing process. 

Connect With Our Co-Hosts:

Mallory Willsea 

Seth Odell 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at — we can’t wait to see you there!

About the Podcast

Mallory Willsea


Mallory Willsea

Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.

Shane Baglini


Shane Baglini

Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

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