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About the Episode

The what's what...

About the Episode: Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, especially when it comes to transferring to four-year institutions. With a focus on cultivating skills for the future, they unpack the concerning data around transfer rates and completion rates, and explore strategies to improve outcomes for these learners. Whether it's rethinking recruitment or embracing vocational training, this conversation is a must-listen for those committed to the success of community college students.

Key Takeaways:

  • Over 80% of community college students aim to transfer to four-year colleges, yet only about a third make the leap, and fewer than half of those complete their bachelor's degrees.
  • Successful community college recruitment strategies prioritize personal outreach and partnerships over traditional marketing tactics.
  • Mallory highlights the importance of high-touch methodologies to support non-traditional students through the transfer process, addressing financial and time constraints.
  • Vocational training and apprenticeship programs are gaining traction as valuable alternatives to traditional four-year degrees, promising a renaissance in skills-based education.

https://nscresearchcenter.org/transfer-and-progress/   

https://www.chronicle.com/featured/student-success/transfer-students 

https://ccrc.tc.columbia.edu/publications/Tracking-Transfer-Community-College-and-Four-Year-Institutional-Effectiveness-in-Broadening-Bachelors-Degree-Attainment.html 

https://www.wsj.com/lifestyle/careers/gen-z-trades-jobs-plumbing-welding-a76b5e43 

https://podcasts.enrollify.org/higher-ed-geek/episode-223-the-future-of-work-apprenticeships-as-a-pathway-to-prosperity 

Connect With Our Co-Hosts:

Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/ 
https://twitter.com/mallorywillsea 

Seth Odell 
https://www.linkedin.com/in/sethodell/ 
https://twitter.com/sethodell 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Seth Odell

Host

Seth Odell

Widely considered one of the industry's leading enrollment marketing experts, Seth brings over 15 years of education marketing experience at some of our sector's top organizations, including Southern New Hampshire University, UCLA, National University System, and more. Today, he is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education.

Mallory Willsea

Host

Mallory Willsea

Mallory Willsea serves as VP of Marketing at Element451 — the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Her insights on best practices and new trends are informed by her sector research and more than 15 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders.

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