About the Episode
The what's what...
Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.
In Part 2 of this series, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate landscape, offering both a high level view of the graduate student experience, as well as a deep dive into the motivators, behaviors and expectations of graduate students in 2024.
About the Podcast
Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.
Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. Before joining the Medill faculty, Whitaker was a senior editor at Ebony magazine, where he covered a wide range of cultural, social, and political issues and events on four continents, including two U.S. presidential campaigns, and the installation of the first black members of the British Parliament.
Danielle Robinson Bell is an assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program. Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace. Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world's most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications. She earned her bachelor of science in journalism from Northwestern University Medill School, and here MBA from Northwestern University Kellogg School of Managament.
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