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About the Episode
The what's what...
When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad and the ugly about the school. On this episode, we learn that the rebranding process was about more than changing SoPA’s name and look. It was about changing the culture. Suri shares how SoPA attracted “ambitious builders,” the change she saw in SoPA’s job applicants, and how SoPA gained a reputation within Tulane as an “excellent place to work.”
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About the Enrollify Podcast Network
I Wanna Work There" is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Allison Turcio, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and
About the Podcast
Eddie Francis is a marketing and communications professional, speaker, and award-winning mass media veteran. He dedicates his time to helping people and organizations express the value of their identities so that their brands stand out. Eddie produces and hosts the “For Our Edification” podcast as well as the Enrollify Podcast Network’s “I Wanna Work There!” He also presents “The Black Greek Success Program” to show members of African American fraternities and sororities how to enhance their leadership skills as well as “Lectures to Livelihood” to help college students prepare for career opportunities. Eddie launched his career with one of New Orleans’ top-ranked radio stations. He became known as “Fast Eddie,” the producer of the wildly popular “C.J. & Company” morning show on WQUE-FM. He later moved on to co-produce and contribute to the award-winning “Sunday Journal with Hal Clark” on WYLD-FM where he earned the Press Club of New Orleans’ Best Radio Entertainment Feature award for his interview with Rwandan genocide survivor Immaculée Ilibagiza. Eddie also produced Q93’s weekly show, “Real Talk.”
Suri Duitch is dean of the Tulane University School of Professional Advancement, a school within Tulane that offers bachelor’s and master’s degrees in a range of applied fields, largely to working adults, and holds the additional title of vice president of academic innovation. Suri came to Tulane to lead the school in 2016 from the City University of New York, where she oversaw adult education, workforce development, service learning, and initiatives with tech, healthcare and other major New York City industries. She focuses on offering innovative, high quality, and accessible education programs, both in New Orleans and online, to a highly diverse student body. Suri has a B.A. in English from Columbia University, an M.S.W. in community organizing from Hunter College-CUNY, and a Ph.D. in urban education from the CUNY Graduate Center.
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DD Agency is a digital marketing agency for higher education with a propensity for marketing technology. They're the only HubSpot Platinum Partner Agency that exclusively serves the enrollment marketing space. Living out their mission statement "We help Davids beat Goliaths" means DD helps clients develop inbound marketing strategies that use content and marketing automation to achieve their enrollment goals. Whether you're looking for a full-fledged, 12-month strategic marketing plan, or just a fresh approach to a blitz campaign, they're the marketing partner you want in your corner! The DD team is guided by 6 core values: treat clients like family, be ridiculously helpful, challenge conventional thinking, treasure transparency, adapt and improve, and "make it fridge-worthy."learn more
I Wanna Work There
In Higher Education, a great employee experience equals a great student experience...but sometimes we compromise on the former for the latter.
Join Eddie Francis, a professional who has spent his career in both talent acquisition and higher ed marketing as he explores creative and practical ways to create a great experience for faculty and staff on your campus.
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