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About the Episode

The what's what...

This fast-paced show drops listeners into a compelling conversation about higher education. In Your Element asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education.

Lenell Hahn, Director Of Admissions at Southeast Missouri State University, sits down with host Eric Stoller to chat about the biggest challenges and innovations happening in the realm of student engagement. Together they discuss:

  • What kind of technologies are necessary for the survival of colleges and universities
  • How SEMO attracts students with personalized digital marketing strategies 
  • What means of communication are working to connect with prospective students?
  • Why data lakes (or data lake houses) are crucial for decision making.

About the Podcast

Eric Stoller


Eric Stoller

Eric Stoller is the former Vice President of Product Strategy at Element451—an advanced student engagement CRM available, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment. You may know Eric from his articles on Inside Higher Ed, speaking engagements, or consulting work around digital engagement. He’s always loved doing marketing and public relations but never wanted to work for an agency. However, Eric’s experiences in student development services at the University of Illinois Chicago and enrollment management + academic advising at Oregon State University cemented his interest in the intersection of technology, student success, and digital engagement. Eric has an associate degree from Indian Hills Community College, a bachelor’s degree in communications from the University of Northern Iowa, a master’s degree in higher education administration from Oregon State University, and an honorary doctorate in coffee drinking.

Lenell Hahn


Lenell Hahn

Joining Southeast Missouri State University’s Office of Admissions in July 2003, Lenell has served as Director of Admissions since January 2013. Lenell started her college career at Three Rivers Community College where she graduated with an Associate of Arts degree. She transferred to Southeast and graduated in August 2001 with a Bachelor of Science in business administration with an emphasis in marketing. In May 2004, she completed her Master’s in Business Administration (MBA) from Southeast Missouri State. As Director of Admissions, Lenell provides leadership for the Office of Admissions by leading the development and implementation of effective strategies to attract, enroll and retain new students. 

In Your Element

All things higher ed from application to graduation and beyond.

In Your Element host Eric Stoller from Element451 asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education. His five-question format gets to the heart of what’s happening in each guest’s corner of higher education. The unifying theme: how do we all rally around students’ needs to help them succeed?

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