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About the Episode
The what's what...
On Episode 13 of the In Your Element podcast, Marcus R. Langford, Dean of Students at the University of Oregon, sits down with hosts Erin Newton and Ardis Kadiu to chat about the biggest challenges facing student engagement in higher education as we enter year 3 of the pandemic. Together they tackle important topics such as:
- How the pandemic has altered student engagement forever.
- How to foster diversity, equity, and inclusion when there’s so much polarization in the world.
- Keeping students engaged when attention is at a premium.
- The one key piece of technology that’s at the top of the wishlist for Student Affairs professionals.
About the Podcast
Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.
Erin Newton is the Head of Marketing of Element451. Newton has more than 15 years of experience in higher education marketing and technology. Through her years of experience at NYU Tandon, Central European University, strategic and creative agencies, and software development, she holds a 360 perspective of the enrollment ecosystem. Newton has an impressive track record of bringing creative and technology resources together to complete complex projects and she is an advocate for usability and people-centered communications and marketing. Newton is a graduate of Carnegie Mellon's master's of professional writing program.
Marcus Langford serves as the Dean of Students at the University of Oregon. In this role, Marcus provides oversight and leadership for the Office of the Dean of Students (DoS). The programs and units of DoS strive to support an inclusive student journey that facilitates self-authorship by promoting resiliency rooted in care fostering connections with the campus and surrounding community and provide high-impact practices. The myriad of programs units that constitute DoS are represented by the primary functional areas of Leadership and Engagement, Prevention and Crisis Response/Intervention, and Student Conduct & Community Standards. In his role as Dean, Marcus is fortunate to work with and support a number of staff as they work to create opportunities for connection and meaningful engagement experiences for students across campus, in hopes that they will be compelled to become productive citizens of the world. Two of the things he enjoys most about working in higher education is the opportunity to support and mentor staff, and work with and students who are on the journey to discovering and ultimately become their best selves. Marcus joined the Office of the Dean of Students in 2017. Prior to coming to the UO, over the span of 18 years in higher education he has served in a number of roles with experiences in a variety of areas including academic intervention, advising, campus programming, leadership development, multicultural affairs, orientation/new student programs, student involvement/organizations, and veteran student affairs at five institutions of higher education.
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Advanced Student Engagement CRM
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.learn more
In Your Element
All things higher ed from application to graduation and beyond.
In Your Element host Eric Stoller from Element451 asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education. His five-question format gets to the heart of what’s happening in each guest’s corner of higher education. The unifying theme: how do we all rally around students’ needs to help them succeed?
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