The Power of Experience-Based Recruitment — Why Nik Higgins Believes Peer to Peer Connection Can Solve the Struggle for Recruitment

Eric Stoller is the former Vice President of Product Strategy at Element451—an advanced student engagement CRM available, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment. You may know Eric from his articles on Inside Higher Ed, speaking engagements, or consulting work around digital engagement. He’s always loved doing marketing and public relations but never wanted to work for an agency. However, Eric’s experiences in student development services at the University of Illinois Chicago and enrollment management + academic advising at Oregon State University cemented his interest in the intersection of technology, student success, and digital engagement. Eric has an associate degree from Indian Hills Community College, a bachelor’s degree in communications from the University of Northern Iowa, a master’s degree in higher education administration from Oregon State University, and an honorary doctorate in coffee drinking.

Nik Higgins is business founder and executive with a background education and technology. He is a regular public speaker and commentator. Nik is currently Co-founder and Chief Growth Officer at The Ambassador Platform, a technology company which helps education providers more effectively communicate the unique experience they offer to prospective students.