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About the Episode

The what's what...

In this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.


Key takeaways from this episode include: 

7:10 - Advice if you want to get and keep Gen Z’s attention

16:05 - Video, the role of feelings and emotions in decision making, and the concept of experiences

22:43 - What authenticity really means 

28:39 - The idea of ‘brand magnetism’ 

32:00 - Making the mental health conversation more of a priority


This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 


About the Enrollify Podcast Network 

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jeremy Tiers


Jeremy Tiers

Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Andrew Roth


Andrew Roth

Andrew Roth is the Founder and CEO at dcdx, a Gen Z consulting firm. As a Gen Z'er himself, Andrew's purpose in starting the company was to bring Gen Z voices to the table. This has led Andrew and the dcdx team to build a network of over 100,000 Gen Z'ers, fueling their work with some of the world's top brands like Google, Chipotle, Denny's, Hinge and more. On top of all this, Andrew is just the average Gen Z'er. He mindlessly scrolls TikTok, questions his eternal anxiety, and orders Chipotle online to avoid talking to people behind the counter.

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