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About the Episode

The what's what...

In this episode, Jeremy sits down with Heather Strecker to chat about the state of campus visits, and how to develop your student tour guides and workers who play such a critical role. Key takeaways from this episode include: 

2:28 - Growing your number of tour guides and student workers

4:32 - Training frequency and important topics to train on

16:26 - Your #1 retention strategy - the door is open 

31:52 - The biggest change in the campus visit experience over the past few years

About the Podcast

Jeremy Tiers


Jeremy Tiers

Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Heather Strecker


Heather Strecker

Heather Strecker started her career in secondary education teaching and coaching before taking the leap into Higher Education about 10 years ago. Throughout that time she has held a multitude of roles in the admission office, starting as an admission counselor, and working in operations, campus visits/events, and graduate education before taking on her current role as the Senior Director of Admission.

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