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About the Episode

The what's what...

In this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid. Key takeaways from this episode include: 

 

0:45 - The #1 mistake a lot of college admission and financial aid staffs make

3:28 - Why talking about money is uncomfortable for so many people

21:10 - Making websites more audience centric and the need for on demand financial aid videos 

36:07 - Improving collaboration between admissions and financial aid 

 

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

 

About the Enrollify Podcast Network 

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jeremy Tiers

Host

Jeremy Tiers

Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Tara Durante

Interviewee

Tara Durante

Tara Durante has a strong professional interest in the way colleges communicate with students and families about admissions and financial aid. An award-winning marketing professional who previously held the role of Director of Admissions Communications for Swarthmore College, Tara is currently the President of Caerus Communications, which was founded in 2019. Tara brings 25 years of experience to the table and serves clients across both higher ed and the secondary school side. She also happens to be a judge for CASE and the American Marketing Association.

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