How to Develop a Winning Culture

Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Jeff Dugdale is the Associate Athletic Director for Strategic Planning and Leadership Development at Queens University of Charlotte. He also enters his 13th season in charge of the men's and women's swimming programs at Queens. During that time, Jeff has helped lead those programs to 14 team NCAA National Championships, and he’s had 124 swimmers win individual NCAA Championships. Additionally, Jeff has had multiple athletes compete in the Olympic games, and he’s also had the opportunity to coach the USA National team. Jeff is originally from Kenosha, WI, and he earned a bachelor’s degree in Health and Human Performance from Auburn University where he was a member of the swim team.