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About the Episode

The what's what...

Today’s episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jeremy Tiers


Jeremy Tiers

An expert in communication, relationship development, and leadership, Jeremy Tiers has quickly become a recognizable name and speaker in college admission and enrollment management circles. He is the Senior Director of Admissions Services for Tudor Collegiate Strategies and leads their efforts in partnering with colleges and universities across the country. Colleges and Universities rely on Tudor Collegiate Strategies (TCS) to train their admissions staff, help them personalize enrollment communications, and to increase engagement from prospective students and their parents during all stages of the college search process.

Christina Garnett


Christina Garnett

Christina Garnett is the Principal Marketing Manager at HubSpot. An award-winning community builder and advocacy strategist, Christina uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.  Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, and she’s a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. Christina has also been a speaker for events like the Cannes Lions International Festival of Creativity, INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks, articles in Adweek, and on Twitter @ThatChristinaG 

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