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About the Episode

The what's what...

It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students. 

Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagram, TikTok, Snapchat, and YouTube when trying to reach Gen Z.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Matt Diteljan

Host

Matt Diteljan

Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.  

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