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About the Episode
The what's what...
On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.
This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.
In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.
Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina, and has spent 6 years working in higher Ed social. Callie is a certified Social Media Strategist by the National Institute for Social Media and serves on the Institute’s advisory board. She is the founder of Sparks of Joy Co, a card company focusing on spreading more joy in the world through writing cards, and she can be found tweeting about her cats (Fish and Chips), iced coffee, and all things higher ed social at @calliegoodwin.
Sponsor Spots
We partner with the best, to provide the best information.
Glacier
High School Advertising Network
Glacier offers the largest High School Advertising Network in North America. This unique platform allows higher education marketers the opportunity to place massive, billboard-style ads directly inside feeder high schools. If you're ready to take your high school recruitment to the next level or want to learn more about how Glacier can help you, visit their website and explore their resources.
learn moreSignals
A special series on the trends, indicators, and Gen Z behaviors shaping the future of higher ed digital advertising brought to you by Glacier and Enrollify.
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