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About the Episode

The what's what...

On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed. 

Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content. 

Furthermore, Joe outlines the creative framework he uses to brainstorm and create new TikToks and shares thoughts on the balance between staying true to your institution’s brand while also respecting the culture of the platform. Tune in to hear Joe answer questions like:

  1. If you could build the best higher ed TikTok team from soup to nuts, how would you do so? What skillsets/budget do you think you need to make this happen?
  2. Talk to us about how you all approach your content strategy...who creates content, what’s the editorial review process like, and how closely are you watching trends?
  3. Walk us through how the conversation went when you, or one of your colleagues, first decided to pitch the idea of “starting a TikTok” to leadership...how did you know it was time to do so?

You can connect with Joe on LinkedIn here and follow Colorado School of Mines on TikTok here.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Matt Diteljan

Host

Matt Diteljan

Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.  

Joe DelNero

Interviewee

Joe DelNero

Joe DelNero is the Digital Media and Communications Manager at Colorado School of Mines. He has more than eight years of experience in digital strategy, with five years focused on higher education. Joe manages all of the primary Colorado School of Mines social media accounts, and instigated the school’s foray into TikTok and Instagram Reels. His work as a videographer and photographer has helped Mines jump on social trends quickly. In the past year, Joe’s efforts on Mines’ TikTok have made it go from an unknown entity to an integral part of the school’s social media strategy.

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