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About the Episode

The what's what...

On this episode of Signals, Zach sits down with Hannah Donahue and Kemal Warouw, who are senior marketing students at the University of New Hampshire that have both secured jobs at HubSpot after graduation.

Zach has interviewed more than a hundred marketers and admissions professionals over the last year about how to attract Gen Z, but this is the first podcast where he interviews not one, but TWO real-life Gen-Zers.

In addition to their studies, Hannah and Kemal lead Voice Z Digital, which is a student-led and student-run digital marketing agency that is a part of the Business in Practice program within the Paul College of Business and Economics at UNH. 

Hannah and Kemal talk about their own journeys to college and how they interacted with university brands throughout their high school careers. The dynamic duo get specific about the kind of ads that do and don’t compel them, what they expect from brands on social media, and the advice they’d give to higher ed marketers and admissions professionals who are trying to attract, engage, and enroll new students. 

Tune in to hear Hannah and Kemal answer questions like:

  1. Talk to me about your college search process...how do you remember schools marketing to you? Do you remember which ones, if any, stood out to you?
  2. How did you interact with colleges that you were considering attending online (if at all)? Did you spend much time checking out their social media profiles?  Did you spend much time on their websites? Do you remember any particular Google searches you conducted during the process?
  3. What advice would you give to older millennials, Gen Xers, and Baby Boomers who, in many cases, hold the purse strings to marketing and student recruitment budgets about how to reach your generation?

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Matt Diteljan

Host

Matt Diteljan

Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.

Hannah Donahue

Interviewee

Hannah Donahue

Hannah Donahue is expected to graduate from the University of New Hampshire in May of 2022 with a Bachelor of Science in Business Administration with a concentration in Marketing, as well as a minor in Writing. She currently interns with HubSpot as a Email & Growth Marketing Intern focusing on the engagement of leads and free users through email marketing and automation. She will be joining the HubSpot team full-time as an Associate Marketing Manager following her graduation in May. Hannah also works for the Business in Practice program at Paul College of Business and Economics and focuses on working with industry professionals to transform the future of business education.

Kemal Warouw

Interviewee

Kemal Warouw

Kemal lives his life to empower and positively impact the people around him. Through his mission, he's found a passion for helping people and organizations achieve their mission and goals. Kemal is an aspiring digital marketer with experience in inbound marketing, content marketing, social media marketing, and search engine optimization. He is creative, curious, data-driven, and adaptable. He is currently studying Business Administration with a dual option in Marketing and Management at the University of New Hampshire Peter T. Paul College of Business and Economics, with plans to graduate in May 2022. While studying at the University of New Hampshire, Kemal has developed a proven leadership record through my work ethic, growth mindset, and extensive collaboration in team-oriented, professional, and diverse organizations.

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