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About the Episode

The what's what...

On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content. 

Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. 

Zach asks Ian questions like:

  1. Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing?  Were there any specific experiments or A/B tests you ran that stand out in your mind as “noteworthy”?
  2. When it comes to video advertising, specifically launching on YouTube, do you have a favorite framework that you use during the strategy and execution of the campaign?
  3. When you think about colleges and universities that kick butt when it comes to creative advertising, messaging and position,  which schools come to mind?  Bonus points if they’re not a Top 20 school…
  4. What’s one or two pieces of advice that you’d give industry leaders about how to think about building marketing teams over the next 3-5 years?  What roles/functions should in-house marketing teams at colleges and universities play in the coming years?

You can connect with Ian on LinkedIn or learn more about ReRoute and its offerings on their website. 

Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising.

Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Matt Diteljan

Host

Matt Diteljan

Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.  

Ian Dunne

Interviewee

Ian Dunne

Ian wears many hats because he believes many skill sets are required to help take an organization to the next level, oftentimes with a limited team and budget. From developing strategy to analyzing data, setting the budget, managing digital, chasing news, setting creative direction, creating the content, all the way to the execution of it all, Ian’s been afforded the opportunity and privilege by multiple organizations to have his hand in just about everything. Ian is a storyteller at heart, though. An 18-time Telly Award winner, he is also a firm believer that storytelling has a place in the business world and can impact revenue. Content is king, and we can convert it into clients. Without it, we won’t be successful. That’s why he is forever working to fuse creative with integrated, results-driven marketing that humanizes the brand and connects with audiences.

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