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About the Episode
The what's what...
In a moment, you'll meet Justin Rotman - Co-Founder and CEO of Goodkind.
If you were to be a fly on the wall during dinner time at the Rotman home when Justin was in grade school, chances are you'd witness a lively brainstorm of new product, service, and business ideas that just might be "the next big thing."
Getting good grades wasn't the way in which Justin's parents measured success. Instead, they emphasized creative problem-solving and critical thinking skills. Growing up in this environment may or may not have inspired Justin's love of the liberal arts, which ultimately led him to pursue a degree at Queen's University in Ontario.
And it was there where Justin would meet fellow idea-generator, Michael Warshafsky, who would eventually become Co-Founder and CTO of Goodkind.
But before the idea of building a video messaging platform that makes communications personal again began to percolate, the two tinkered with a few other business ideas. One of those was a textbook e-commerce store that was poised to disrupt university bookstores across the country.
Now, it didn't do so...but it did lay the foundation for what would become one of the most exciting ed tech companies to emerge in the last decade. In fact, Goodkind has just been accepted into Y Combinator - the most prestigious of startup accelerators. Many of tech's hottest companies got their start at YC including Airbnb, Coinbase, DoorDash, Dropbox, and Instacart.
With an acceptance rate of only 1.5%, and an average of 10,000 applicants per cycle, competition is stiff (to say the least). So if you're inspired by Justin's story and want to be able to say "I knew Goodkind when"Ś", the best way to help is to share this episode on your social networks and request a demo of their product with a team member at www.wearegoodkind.com.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Justin Rotman is the co-founder and CEO of Goodkind, the first video messaging platform for student recruitment and admissions. Goodkind grew out of Justin and co-founder, Michael Warshafsky’s, experiences managing call centers for large institutions and seeing the need for a new way to communicate — one that was far more authentic and personal.
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GoodKind
A video engagement platform
Video. You know you need it. You know it’s all but expected from Gen Z. But you’ve got no time, little budget, and your marcomm department is two months late on those new program brochures they promised...so asking them to help with a video? Forget it. But what if video could be as simple as sending an email to a prospective student? Meet Goodkind — an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.
learn moreStarter Stories
Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each episode, you’ll hear about the grit, the strategies, the wins, the failures, and the serendipity that transpired to take a half-baked idea and bring it to life.
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