-
Learn With Us
Learn With Us
Access podcasts, videos, articles, and more.
-
Subscribe With Us
Subscribe With Us
Discover the best new software, tools and services for enrollment marketing — and even your next gig
About the Episode
The what's what...
In just a moment, you'll meet Rick Bailey.
If you were to ask Rick in the eighth grade what he wanted to be when he grew up, he would have told you "an ad guy, an architect, or a secret agent."
Rick's father and grandfather were both ministers, and impressed upon him the importance of doing work that honored God and added value to the world.
After working in advancement at Spring Arbor University for several years, Rick was presented with an opportunity to work at Imprint, an ad agency and creative services firm that had decided to grow its higher education services portfolio.
Rick learned a lot during those eight years about the creative process and client care, but in all that time, nothing could have prepared him for how the agency crashed and ultimately burned.
Tune in to hear the humble, yet inspiring story of how the demise of Imprint led to the birth of RHB - one of the most respected consultancies in the education marketing and branding space.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Rick brings more than 30 years of experience in not-for-profit marketing to the firm, including work in fundraising, public relations, college admissions and marketing communications. He began his career at his alma mater, Spring Arbor University, a church-related liberal arts college, where he managed church and college relations, development and admissions programs. Rick completed graduate courses in higher-education administration at Michigan State University. He served on the staff of Imprint, Inc., for eight years before launching his own firm in 1991. He is a frequent conference speaker at regional and national meetings of educational organizations and taught for 13 years as an adjunct professor of marketing at the University of Notre Dame Mendoza College of Business. His first book, Coherence: How Telling the Truth Will Advance Your Cause (and Save the World), recently took the top prize in the National Indie Excellence Book Awards’ Business category.
Sponsor Spots
We partner with the best, to provide the best information.
Glacier
High School Advertising Network
Glacier offers the largest High School Advertising Network in North America. This unique platform allows higher education marketers the opportunity to place massive, billboard-style ads directly inside feeder high schools. If you're ready to take your high school recruitment to the next level or want to learn more about how Glacier can help you, visit their website and explore their resources.
learn moreStarter Stories
Starter Stories is a podcast that explores the stories behind the world’s leading education technology companies and education consultancies...and the people who created them. In each episode, you’ll hear about the grit, the strategies, the wins, the failures, and the serendipity that transpired to take a half-baked idea and bring it to life.
Subscribe to our podcasts
The Enrollify Podcast Network is your go-to hub for shows that will empower you to grow, optimize, adapt, and reach new heights as an enrollment marketer.
Keep Growing With Us
Join 5,500 other marketers and enrollment managers in wrestling with ideas that will reshape higher education.