Talking Tactics

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps completed, deposits, reach, engagement, registrations, views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself.

Day is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.