About the Episode
The what's what...
Join Allison Turcio in her debut episode as host of The Application!
In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance of leveraging AI technology like ChatGPT while still maintaining a personal, human approach to higher education marketing. They discuss the benefits of using ChatGPT for tasks such as data analysis and content creation, and show how, when used correctly, it can enhance, not detract from, the authenticity and personal touch that is so important in higher ed marketing. With its ability to streamline processes and free up time and resources, ChatGPT is a valuable tool for higher ed marketers looking to strike the right balance between technology and human connection.
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About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About the Podcast
Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
Raffi is Principal of DerSimonian and Vice President & Chief Strategy Officer for ERI, a marketing strategy firm that specializes in digital design and development. As a marketing and communications expert who guides organizations through the process of increasing engagement, response, and impact, he has extensive experience in leadership roles at various academic and cultural institutions. He excels at conducting immersive research, identifying key themes through stakeholder dialogue, and aligning goals and strategy. Over the past 20 years, Raffi has developed his signature ‘RDS Method’, a comprehensive process to inform research, discovery and strategy. Raffi has successfully led a range of creative and technical initiatives for many institutions including Lafayette, Muhlenberg, Harvard Business School, Trinity College, Maine College of Art & Design, Tufts University, Worcester State University, and others. When he's not busy at work, Raffi enjoys spending time with his one and a half year old daughter Tsoline (soul-een) and wife Caitlin, exploring the great outdoors, and being immersed in Portland's vibrant cultural arts scene. He is also a recording artist with three original albums to his name: Movin’ On (‘99), Mind the Gap (‘04), Leap (‘19).
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DD Agency is a digital marketing agency for higher education with a propensity for marketing technology. They're the only HubSpot Platinum Partner Agency that exclusively serves the enrollment marketing space. Living out their mission statement "We help Davids beat Goliaths" means DD helps clients develop inbound marketing strategies that use content and marketing automation to achieve their enrollment goals. Whether you're looking for a full-fledged, 12-month strategic marketing plan, or just a fresh approach to a blitz campaign, they're the marketing partner you want in your corner! The DD team is guided by 6 core values: treat clients like family, be ridiculously helpful, challenge conventional thinking, treasure transparency, adapt and improve, and "make it fridge-worthy."learn more
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